The Marketing Mix Strategy Model to Influencing the Decision to Purchase Ready-to-Drink (RTD) Green Teas Among University Students in Bangkok Metropolitan Region, Thailand

This research study is a combination of both qualitative and quantitative. The objective is to study Factors affecting the decision to purchase Ready-to-Drink green teas, using in-depth interviews with experts and entrepreneurs of 12 persons. To insist on quantitative research design used in this study were a questionnaire and a sample of university students, both male and female 620 samples are being analyzed by Structural Equation Model. The frequency to buy 1-2 times/day and the price range of 15-25 THB./Pcs. the place to buy at convenience store. By influencing the consumer's best friend, fellow student. And consumers get information about green tea products through television, radio and online media. The marketing factors affecting the consumption of green tea is a high level factor are products and promotions respectively. The relationship between personal factors and behavior of consumers towards marketing mix strategies that the behavioral have a relationship at the level of statistical significances are studied

EFFECTS OF THAI MUSLIM PURCHASING BEHAVIOR TOWARDS FOREIGN BRANDS USAGE OF THE HALAL SIGN OF IMPORTED GOODS IN THAILAND

This research explores the effects and importance of the halal sign on foreign imported products among Thai Muslims as well as Thai non-Muslims. It covers a brief background of halal products in Thai society and organizations that control and promote the halal concept in Thailand. In addition, the study looks at the role that halal plays in Muslim culture, purchasing behavior, and corporate brand image identity, the paper investigates the concept of halal from a religious point of view based on the Hadith and the Quran. It is argued in the paper that the halal sign is one of the most important symbols that encourage Muslim purchasing intention and it has some influence on other religions as well.&nbsp

RUSSIAN FEDERATION GEO-ECONOMIC IMPACT AND POLITICAL RELATIONSHIP IN SHANGHAI COOPERATION ORGANIZATION AND ITS INFLUENCE IN THE ENERGY MARKET

This study is in regards to Russia Geo-economic interest and influence in Shanghai Cooperation Organization and the importance of SCO as a sufficient Eurasian organization’s leadership in energy market and the prospective of Russia to affect the energy market and energy reserve as a major authority within the organization

PRODUCT PLACEMENT IN MOBILE GAMES AND THAI STUDENTS ATTITUDE TOWARD THE BRAND RECALLING

Advertising in mobile games have increased significantly in recent years and are likely to be expanded. Nevertheless, the literature suggests that advertisement placement in games are, from time to time, counterproductive, and is regularly recognized as disturbing and possibly causing evading actions. For the reason of likelihood of evading, it is vital to inspect if players have a tendency toward paying attention to advertised products, even if they don’t recall them. The researchers conducted an experiment which measures the high/lowness of advertised product price, and types of advertisement themes such as pop-up message, commercial, and in-game elements and how well those advertised brands are recalled. Results propose that high priced products can lead to higher recalling and pop up message can be more effective than commercial and in-game elements. Moreover, gamers who were expressing higher attraction toward in-game elements believed that if they were the marketing manager, they would choose the in-game element option as product placement advertising theme because of the frequency of exposure and inability to disable it.&nbsp

Community-based enterprise export strategy success: Thailand’s OTOP branding program

Thailand's One Tambon One Product (OTOP) branded handicraft and food export program in 2016 reached nearly US$3billion, with products coming from approximately 6,000 community-based enterprises (CBE) and small-medium enterprises (SME) countrywide. The OTOP movement is a global program, with communities in China, Malawi, South Africa, Thailand, Laos, and the Philippines. This study examined the influences of perceived quality, competitiveness, trust, and distribution satisfaction on entrepreneurial export performance strategy using the OTOP product brand. Structural equation modeling used LISREL Version 9.1 to conduct a confirmatory factor analysis and test the hypothesized inter-relationships on the variables influencing export performance strategy. Results showed that product quality, trust, distribution capability, and competitiveness are important factors influencing export performance strategy. It was also interesting to note that the majority of the 500 entrepreneurs (94.4%) either owned or worked in groups that had 50 or less employees